Marquette, MI, April 19, 2013 — Easy Ice and Robert Irvine are teaming up to stop restaurant owners from pouring almost a billion dollars a year in to ice machine purchases.  Today, Easy Ice announced a strategic partnership in which Chef Irvine will be both a spokesperson and advisor to the fastest growing company in the commercial ice machine business.

Easy Ice offers an ice machine subscription service that solves a nagging problem for any business that needs ice:  thousands of capital dollars for a high maintenance piece of equipment that produces a commodity.  Under their subscription model, Easy Ice provides the ice machine, water filters, all the service, even free Breakdown Ice if the ice machine breaks – all for an affordable fixed monthly fee.

Breaking the Ice

Easy Ice and Chef Irvine got together on the set of Restaurant:Impossible, where Irvine relentlessly makes over a restaurant in 48 hours while spending less than $10,000.  The show is in its 6th season and has established Robert Irvine as the definitive authority on restaurant management.

After Easy Ice solved an ice machine problem for a Restaurant:Impossible customer, Irvine realized the potential. “Easy Ice helps businesses succeed by giving them a smart alternative to buying a commercial ice maker.  I love the concept!  It fits perfectly with what I do: help businesses make smarter decisions so they can achieve success.”

Ice-o-nomics

Ice machines, like dishwashers, have long been viewed as the biggest hassle in the kitchen…”and that hassle extends to any business that needs ice,” says John Mahlmeister, CMO and Co-Founder of Easy Ice.  “Manufacturing facilities, convenience stores, schools, hospitals all need ice and have no strategic reason for producing it – it’s the perfect outsourced solution.”

“Businesses select Easy Ice so they can focus on what they do best.” adds Mahlmeister.  “Smart owners know where they can make a difference, and owning an ice machine doesn’t pencil out.  That’s why Chef Irvine is a perfect fit for our business.  He’s a no-nonsense guy with an incredible track record of success. We are excited about what Robert and Easy Ice can accomplish together.”

To learn more about Easy Ice subscriptions and view Robert Irvine’s exclusive YouTube video, visit easyice.com

About Easy Ice:

Easy Ice is the only national provider of ice machine subscriptions.  Partnerships with Ecolab, Hoshizaki and Reddy Ice uniquely position Easy Ice to deliver their innovative solution at the local and national level.

The Easy Ice end-to-end solution saves owners thousands of capital dollars and hours of hassle – enabling them to invest in revenue-generating assets.  The all-inclusive subscription service features Hoshizaki ice machines, repairs, maintenance, water filters, cleanings, replacement ice and more.  With no long-term lease and the flexibility to upsize the equipment, Easy Ice guarantees they’ll earn your business every day.

About Robert Irvine:

With 30 years in the culinary field, Robert Irvine is at the top of his game as the host of Food Network’s hit show, Restaurant:Impossible.

Chef Robert Irvine has hosted Dinner:Impossible and Worst Chefs in America.  He’s competed with the world’s top chefs on Iron Chef and is currently touring with his Robert Irvine Live show.

Chef Robert owns 2 restaurants and is building another.  He’s cooked for royalty, Hollywood’s elite and the White House.

Robert is involved in a number of charitable projects including The Gary Sinese Foundation for veterans and Children’s Charities throughout South Carolina.

Media Inquiries:

Heidi Alberti

halberti at easyice.com