Job Opening: Marketing Coordinator in Kansas City

Job Opening: Marketing Coordinator in Kansas City

Easy Ice continues to grow and seeks a bright, highly-motivated Marketing Coordinator to join our team in Kansas City. In this role, will be responsible for supporting advertising, marketing, and communications programs that create awareness, generate leads and strengthen customer relationships. You will get the opportunity to work with various departments to develop a wide variety of marketing and communication initiatives including social media, SEO, branding, content development and more. This is an exciting opportunity to reshape the ice machine industry by revolutionizing the way we communicate with buyers in a market that spends more than $25 billion annually.
This role will report directly to the Marketing Director. Must be a creative self-starter with an eye for detail and the ability to manage many moving parts and details at once.

What you need to be successful as an Easy Ice Marketing Coordinator:

  • Develop a clear understanding of our various customer avatars to understand their interests, behaviors, and patterns of how they search for and consume information.
  • Understand our program and value proposition, and how to best communicate that to the various markets we serve.
  • Brainstorm topics that will drive market awareness, sales growth, and customer satisfaction.
  • Ability to prioritize and coordinate multiple projects and complete work demands.
  • Conduct market research to identify effective promotional methods and negotiate media contracts.
  • Manage social media platforms, keeping them active and dynamic.
  • Manage printers and other promotional vendors.
  • Investigate new media opportunities (print, events, online, advertorials), negotiate rates, and book space.
  • Review web analytics and ad words campaigns on an ongoing basis and generate reports.
  • Proofread technical and marketing content.
  • Maintain & reconcile marketing expenses to the marketing budget.
  • Execute email marketing campaigns to existing customers and prospects.
    Support sales department in various customer initiatives.

Requirements:

  • 1-3 years of experience a marketing/communications role.
  • Strong team player with a positive attitude. Able to collaborate with others in a cross-functional team.
  • Passion for learning and curiosity for discovering how complex concepts and objects work.
  • Exceptional written and spoken communication that is clear and concise.
  • Strong command over the use of social media including Facebook, Twitter, and LinkedIn.

Candidates must have at least a bachelor’s degree in communications, public relations, marketing, or a related field. We are preferably seeking a candidate with experience in B2B marketing, CMS for web editing, and basic web programming skills.

NO PHONE CALLS or WALK-INS PLEASE.